Developing Business In The Garden Industry
Green it Yourself trend drives garden market
Following a strong trading year, up 6% on 2008, the garden industry is set to benefit from a growing interest in ‘grow your own’, gardening, green products and sustainable living in 2010.
These latest findings, reported in the winter 2010 issue of HTA’s Garden Industry Monitor (GIM) Market Update, show how there is increasing concern for waste or excess of any kind*. Largely driven by the need to cut costs during the recession it is anticipated that this is a trend here to stay as consumers have become conditioned to thinking carefully about the use of their time, money and resources generally.
This mind set will build further interest in reducing carbon emissions, pollution and waste, while driving disciplined consumption
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Building on success with PlantforLife
Following a successful year of promotions in 2009 PlantforLife, the HTA’s campaign to raise awareness of plants and the role they play in enhancing people’s quality of life, moves into spring 2010 with an exciting programme of activities.
Now in the second year of its joint EU sponsored three year promotional programme, plans for 2010 begin with PlantforLife supporting the government’s Change4Life campaign. Our aim is to encourage families to start thinking about gardening as an easy, simple form of exercise. By planting and eating fruit and vegetables you can achieve your five-a-day, resulting in healthier eating habits and a more active lifestyle for the whole family.
In spring the campaign will bring local communities together through a Crop Swap
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New appointment to HTA Board strengthens landscape representation
Mark Gregory, the vice chairman of the Association of Professional Landscapers (APL), has been appointed to the HTA Board.
Mark, who is Managing Director of Landform Consultants, concentrates on high-end private gardens and landscapes and also specialises in the construction of show gardens for The RHS Chelsea and Hampton Court Flower Shows. He has almost 80 medal winning gardens to his name, including 12 Gold Medals at Chelsea. His dynamic approach and energy have built his reputation in the landscaping community for innovation and technical expertise.
Alongside his role as vice chair of the APL he is chair of the judging panel for the APL Awards and
